ad hominem

/ˌad ˈhɒmɪnɛm/

adjective

1. (of an argument or reaction) directed against a person rather than the position they are maintaining.

   "an ad hominem response"

adverb

1. 1.

   in a way that is directed against a person rather than the position they are maintaining.

   "these points come from some of our best information sources, who realize they'll be attacked ad hominem"
2. 2.

   in a way that relates to or is associated with a particular person.

   "the office was created ad hominem for Fenton"